Toyota Technical Analysis - Toyota Trading: 2025-08-05

Toyota Motor is expected to report first-quarter profit drop when it announces its earnings this week. Japanese automakers face growing uncertainty in the US with tariffs on imports expected to push up vehicle prices and testing the consumer demand. The company faces the prospect of 15% tariffs on Japanese auto imports into the US. Toyota's global sales rose 5.5% over the first half of the year supported by strong demand for petrol-electric hybrids which typically carry higher margins than conventional petrol cars. Compared to the 4.89 million units sold during the same period the previous year, global sales increased to 5.16 million units. North America, the second-largest market, contributed 1.44 million units, representing a 4.2% over year increase. Toyota’s largest market, Asia, had a 5.4% increase, hitting 1.54 million units. Its Camry and Sienna hybrids remain strong sellers in the US. However, the world's largest automaker is expected nonetheless to report on Thursday a 31% over year operating profit decline to 902 billion yen ($6.14 billion), according to the average of seven analyst estimates in a London Stock Exchange Group poll. Expectations of lower profit are bearish for Toyota stock price.